ITS NOT JUST ANY OTHER APPAREL

When you first decide to step inside designing & printing your first company apparel, you may be unsure what sort of garment would best suit your company: a Tee Shirt, a Polo, or what sort of design should go onto the garment.

Well, based on our experience here at The Cottonink over the many years spent consulting with companies both big and small to create their ideal company apparel, we have always pushed how one can tell their company’s story through their well-thought-out apparel.

Here are some things to consider when you are planning your hoodie printing, custom-made cap, customise polo shirt, or tote bag printing project in Malaysia:

TYPE OF GARMENT CHOSEN

First and foremost, the type of garment that you choose is a key component in expressing your company’s story. The first question you always need to ask yourself is What?.. So, What is this apparel going to be used for?

Whether it’s going with a standard Round-Neck T-shirt, which has a clean, young, trendy look for a more casual event or team-building activity, or a Polo Tee, which to me is a very versatile apparel suited for both formal and casual occasions. 

TYPE OF MATERIAL

Not only that, choosing the type of material for your apparel is also extremely important. Knowing who this apparel will be for will provide you with a key insight in deciding on the material that will be used for the apparel. Is this for staff who will be outdoors most of the time or for staff sitting in a cold, air-conditioned office?

Dri-fit or Microfiber will definitely provide the staff who will be outdoors all day with more comfort, whereas cotton will provide sufficient warmth to a staff stuck in the office all day. Even better, there are garments which have a mix of Cotton & Microfiber, making it more flexible for staff to use both indoors and outdoors. 

DESIGN

To me personally, the Print & Design is by far the most important aspect when creating your companies apparel. The Design of a Logo/Illustrations goes a long way into expressing your companies image. 

Creating and using simplistic designs (not to mention the company logo fused in within the design) with a slick font may give off a professional image, whereas the use of wonky fonts followed by a combination of doodle artwork can give off a more creative vibe. 

Do not be afraid to consult an expert Graphic Designer when you are in the midst of drafting your design as this One-Off Project to create your ideal design will definitely be worth the money! 

PRINT

With new technologies popping up all around today, T-shirt Printing has also benefited from those advancements. We are all familiar with the standard Silkscreen Printing, Heat-Transfer, Vinyl, and Embroidery prints around today, which may be the simplest and most cost-effective way to go about your printing.

However, if you are looking for your designs to stand out more on your Company Apparel, there are options which may cost a little extra, such as:

• Flocking: A Furry, Velvet texture that can give off a soft, fuzzy and cosy feeling to the print.
• High Density: A Repetitive print that literally brings your print alive with its 3D texture.
• Emboss: A softer version of High-density, which provides a raised surface of the print.
• Glow-in-The-Dark: A Print that literally glows.
• Glitter: Adding an extra shine to the print surface, which makes your design sparkle.

In the end, it all comes down to mixing and matching elements of apparel, design and print that complement each other while matching the company image that you are trying to convey to your customers.